Within any group of perspective customers, only 3% to 5% will be ready willing and able to buy from you at a given time. The trick is to keep the other 85% to 87% engaged, building trust and loyalty so they don’t go to your competition when they themselves become ready willing and able to buy. Your back end systems take care of that for you automatically, Don’t They?
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You are paying for web traffic and sending it to your home page, hoping those visitors are going to find your phone number and call you.
There are people visiting your website, but there is no way to tell which of them are interested in your products or services.
You are trying to stretch your advertising dollars as far as possible and when you want to know if its working or not, there is guess work involved.